I specialise in
Conceptual brand design for visionary businesses and organisations.
Working from the vibrant Lisbon, I have spent the last decade working and evolving with an array of clients: EU Institutions, businesses, non-profit organisations, and visionary solopreneurs. I helped them build brands that are conceptually strong, scalable, and easy to use for content teams.
What drives me is the quest for meaning: not only for the audiences your brand targets but also for those who represent it. I cultivate cultural and consumer awareness through both digital and physical media. By being mindful and engaged with your brand, together we develop visual solutions that propel it forward, enhancing loyalty and engagement. My approach is grounded in solid design principles, infused with innovation, and guided by intuition, ensuring your vision resonates deeply with your audience.
Outside of work, you'll find me in motion - running by the river, diving, or dancing. When I'm still, I'm either reading, watching quirky documentaries or anime, always with a good espresso in hand.
Brands I’ve worked with
Open Society Foundations Western Balkans
NOVA University Lisbon
CEB - Council of Europe Development Bank
EIT Manufacturing
Huawei
IPPF International Planned Parenthood Federation
Awards
2022 Association Excellence Awards - Best Awareness Campaign or Advancement of a Cause
Growth
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Destruction
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Rebirth
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Growth ° Destruction ° Rebirth °
I'm fascinated by the symbols we subconsciously connect to and the deeper meanings they carry. Like the ouroboros, I believe we exist in a continuous cycle of growth, destruction, and rebirth - each time emerging with lessons learned, ready to begin anew.
Brand Alchemy Manifesto
Content before style
This is the core difference between pure decorative and actual conceptual, memorable work.
01
The alchemy between us
I bring my expertise, you bring yours. Together we create something greater than the sum of its parts.
02
Inspiration starts with your mission
If it’s not clear, we’ll need to define it before talking about design. But reach out anytime, I’d love to help you find that clarity.
03
To create is to destroy
Sometimes I won’t be adding more to your brand. Instead, I’ll help you shed the unnecessary elements that weigh it down.
04
What goes around comes around
When you do good, good will find its way back to you.
05
Proud of the knowledge I've gained
Humbled by all there is still to learn.
06
NO is full sentence
Use it when needed.
07
8 is my favorite number
So this manifesto ends with ∞, symbolizing endless possibilities.