IGNITA - Ideas Generator for Narratives and Impact of Transition Agendas
Client: Open Society Foundations Western Balkans
Narrative & Strategy: Last Kind Words
Building an advocacy hub for EU-Western Balkans enlargement conversations.
OSF Western Balkans took the iniciative of building an advocacy hub for EU-Western Balkans enlargement conversations. With 7 civil society partners covering seven different topics—from green investments to regional security to digital regulation to mobility, they all touch on the Growth Plan for the Western Balkans in one way or another.
They needed a name, narrative, branding, and advocacy messages.
They got more than that: fast forward a couple of months, the IGNITA initiative is born, with a tagline that can be adapted to future changing contexts.
🤝 Igniting Collaboration 🇪🇺 Igniting Convergence ⚡ Igniting Change 💡 Igniting Ideas 🤞🏽 Igniting Hope
A well crafted and expansive narrative, key messages and a strong branding that were developed in tandem between a narrative strategist, a designer, an ambitious and open minded team and 7 partner organisations who joined the brainstorming to ensure their agendas would be well represented in the narrative.
Collaboration
Bridging
Enlargement
Ignition
Knowledge
Optimism
Openness
Observation
Besides the powerful meaning behind the logo, the brand was built on eight core symbols, each representing a key value of the think tank.
A scalable brand identity, capable of adapting to future instances. By selecting the right colours of the brand, partners can develop their own communication materials to match IGNITA with their organisation.
This was the case with the first report written under the IGNITA initiative by KCSS.
